Sunday, May 24, 2020

Definition of Auxiliary Verb

A verb that is used with a main verb that follows to help indicate its tense or some other way in which the verb is understood. As such, the auxiliary verb often doesnt have any meaning in itself, only in how it affects the main verb. The auxiliary verb and the main verb together form what is known as a compound verb. Auxiliary verbs are used much more often in English than they are in Spanish ​since Spanish is able to use conjugation to indicate tenses that sometimes are expressed in English with auxiliary verbs. For example, the future tense in English uses the auxiliary verb will as in I will study. But Spanish needs no auxiliary verb in this case, as the future is expressed through a verb ending: estudiarà ©. English also uses the auxiliary verb do to form many questions, as in Do you study? Such an auxiliary isnt needed in Spanish:  ¿Estudias? Two very common English auxiliaries have equivalents in Spanish: In English, forms of to have are combined with the past participle to form the perfect tenses; in Spanish, haber is used. In English, forms of to be are combined with the present participle to form the progressive (or continuous) tenses; in Spanish, forms of estar are used with the gerund. Also Known As Helping verb. The Spanish term is verbo auxiliar. Examples of Auxiliary Verbs Auxiliary verbs are in boldface; note that sometimes an auxiliary is used in one language but not the other. I have bought the medicine. (He comprado los medicamentos.)We are celebrating. (Estamos celebrando.)He does not work. (No trabaja.)I can swim. (Puedo nadar.)I usually drive fast. (Suelo manejar rà ¡pido.)

Monday, May 18, 2020

The Stranger By Albert Camus - 1365 Words

Throughout The Stranger, Albert Camus uses routinesituations to demonstrate how the protagonist, Meursault is not just another ordinary individual. Camus depicts Meursault as an independent being, disinterested in his surroundings, contrasting him with the majority of his peers. Meursault traverses the entire novel, exhibiting little to no emotion. Instead, he displayscharacteristics synonymous to someone suffering from psychopathy. Regardless of the situation, Meursault refrainsfrom assigning meaning or significance to his environment, advancingthe emotionless impression imposed upon the reader. The presence of mental illness is distinctly apparentas Meursault continuously fails to express genuine compassion, empathy, or remorse all as a†¦show more content†¦When Marie brings up the possibility of marriage following Meursault’s possible acquittal, her hopeful exclamation of, â€Å"You’ll get out and then we’ll get married!† (Camus 75) elicits a s imple, â€Å"You think so?† (Camus 75) from Meursault.In this case, Camus’ choice to keep Meursault’s response short createsa â€Å"less is more† situation.The lack of contemplation regarding Marie’s question exhibits how Meursault has absolutely no intention of committing to a relationship with Marie. Meursault is aware of thisfact and therefore feels no need for further thought on the matter.Additionally,it is significant that Camushad Marie pose the question. Thesocial expectation is that it is the man s duty to propose and that only in unique situations would the roles be switched. The fact that Marie raises the question implies that she is unaware of Meursault s indignation towards commitment.This demonstratesa Meursault s ability to feign compassion, yet another psychopathic trait.At this point it becomes painfully obvious that Meursault has no intention of committing either physically or emotionally to Marie because the fact of the matter is that he views her as a means to an end rather than as a humanbeing.Despite multiple opportunities and countless conversations with Marie, Meursault not only abstains from expressing emotion, but he also exhibits the psychopathicShow MoreRelatedThe Stranger By Albert Camus1391 Words   |  6 PagesThe Stranger â€Å"The Stranger,† written by the Algerian writer Albert Camus, is a novel about Meursault, a character who’s different and even threatening views on life take him to pay the highest price a person can pay: his life. This was Camus’ first novel written in the early 1940’s, in France, and it reflects the authors belief that there is no meaning in life and it is absurd for humans to try to find it places like religion. The main themes of the novel are irrationality of the universe and theRead MoreThe Stranger By Albert Camus1495 Words   |  6 Pages Albert Camus said, â€Å"Basically, at the very bottom of life, which seduces us all, there is only absurdity, and more absurdity. And maybe that s what gives us our joy for living, because the only thing that can defeat absurdity is lucidity.† In other terms, Camus is indicating that absurdity affects us all even if it’s hidden all the way on the bottom, but it’s the joy that comes from absurdity that makes us take risks and live freely without any thought or focus. Camus also specifies that the onlyRead MoreThe Stranger By Albert Camus1411 Words   |  6 PagesThe novel The Stranger, written by Albert Camus, encompasses contemporary philosophies of existentialism and absurdism. Existentialist and absurdist philosophies entail principles regarding that one’s identity is not based on nature or culture, but rather by sole existence. The role of minor characters in The Stranger helps to present Camus’s purpose to convey absurdist and existentialist principles. The characters of Salamano and Marie are utilized in order to contrast the author’s ideas about contemporaryRead MoreThe Stranger by Albert Camus720 Words   |  3 PagesAlbert Camus’ portrayal of the emotional being of the main character in The Stranger is an indirect display of his own personal distress. The use of symbolism and irony presented throughout this novel is comparable with the quest for such that death itself would be nonetheless happy. Camus’ irrational concept is based off the exclusion of any logical reasoning behind the events in the text. Meursault’s first impression given to the reader is that of ignorance and a nonchalant behavior to indifferenceRead MoreThe Stranger By Albert Camus1345 Words   |  6 PagesAbsurdism is a philosophy based on the belief that the universe is irrational and meaningless and that the search for order brings the individual into conflict with the universe. Albert Camus’s novel The Stranger is often termed an absurdist novel because it contains the elements of Camus’s philosophical notion of absurdity. Mersault, the protagonist, is an absurd hero that is emotionally detached and indifferent form society. Neither the external world in which Meursault lives nor the internal worldRead MoreThe Stranger By Albert Camus Essay1591 Words   |  7 PagesThe Stranger was written by the French author Albert Camus, and was first published in 1942 in its indigenous French. It’s described as being the most widely-read French novel of the twentieth century, and has sold milli ons of copies in Britain and the United States alone. It’s known by two titles; the other being The Outsider. The backstory to this is very interesting but, more importantly, the subtle difference in meaning between titles suggests certain resultant translative idiosyncrasies whenRead MoreThe Stranger By Albert Camus1628 Words   |  7 PagesAlbert Camus’s novel â€Å"The Stranger† revolves around a young man estranged from society. This man, Monsieur Meursault, lives the majority of his life fulfilling his own physical needs and social obligations, but has little emotional connection to the world around him. Throughout the book Meursault attends his mother’s funeral, begins a serious relationship with his former co-worker Marie, kills a man without motive, goes through trial, and is sentenced for execution. His lack of emotional responseRead MoreThe Stranger by Albert Camus1115 Words   |  4 PagesIn the novel, The Stranger, by Albert Camus, the point lessness of life and existence is exposed through the illustration of Camus’s absurdist world view. The novel tells the story of an emotionally detached, amoral young man named Meursault. Meursault shows us how important it is to start thinking and analyzing the events that happen in our lives. He does this by developing the theme of conflicts within society. Albert Camus’s novel The Stranger portrays Meursault, the main character, as a staticRead MoreThe Stranger By Albert Camus Essay1844 Words   |  8 Pagesof the novel, The Stranger, written by Albert Camus, multiple debatable topics have risen. Does Meursault have a heart? Is he an existentialist? Why does he seem to not be phased by his mother dying? This novel is definitely on the more controversial side, which is somewhat strange because although it seems like a novel about almost nothing, everything seems to have a much deeper meaning than it puts off. However, one topic that seems to be overlooked is the fac t that The Stranger relates highly toRead MoreThe Stranger By Albert Camus1488 Words   |  6 PagesIn the novel, The Stranger by Albert Camus there are three major themes established by the main character, Meursault. His detachment from his emotions and him essentially being a sociopath set’s a major tone for the novel. In The Stranger, the major themes introduced are Isolation, The Meaninglessness of Human Existence, and Lack of Human Emotions. These are the three most major because it’s all surrounding the main character, Meursault and these themes provide similarities between Lord of the Flies

Wednesday, May 13, 2020

Correctional Psychologists Have Many Duties Within The...

Correctional psychologists have many duties within the prison setting. When offenders arrive to correctional institutes, the correctional psychologist conducts assessments to assist the offender in their rehabilitation process. For example, correctional psychologists provide assessment to prevent self harm, substance abuse, anger management and crisis intervention. They also develop programs to assist with recidivism of offenders (Bartol Bartol, 2012). Prior to an offender being release from prison, the correctional psychologist conducts a risk and needs assessment. The information collected assesses the offender’s attitude and behaviors to determine the chance of reoffending (James, 2015). The purpose of the paper is to assess the risk factors which may contribute to Craig to becoming a repeat offender. Case History Craig Brown is a 30 year old, single African American male, who was sentenced to the Eastern Shore Correctional Institute for arson and was released on November 30, 2016. Mr. Brown reports he does not have a religious preference. He mentions he stopped believing in God when he stole his childhood. While incarcerated, he obtained his GED, and a passion for landscaping from a work release program. He mentions having family support of his elderly mother, who he resides with. Craig stated having an extensive criminal history, starting at the age of 11and admitting to burning down Mr. Jones’ house. He was sentenced to the Stevenson House Detentions Center forShow MoreRelatedThe Federal Bureau Of Prisons1401 Words   |  6 Pagestopic no matter how you view it, but when looking at it from the point of a person who is in prison, it takes on a whole new view. Those who are in prison have federal and state laws that say that the prisons must provide them with medical facilities for their healthcare needs. This paper will identify a governmental agency that regulates the healthcare that is provided to prisoners in an institution within the United States, along with the foundation of such an agency and who regulates the licensesRead MorePrison Health Care Paper1496 Words   |  6 PagesPrison Healthcare Angelia Burnette HCS 430 May 28, 2012 Susan Kajfasz Prison Healthcare Healthcare is a big topic no matter how you view it, but when looking at it from the point of a person who is in prison, it takes on a whole new view. Those who are in prison have federal and state laws that say that the prisons must provide them with medical facilities for their healthcare needs. This paper will identify a governmental agency that regulates the healthcare that is providedRead MoreThe Theory Of Power And Punishment2180 Words   |  9 PagesPrisons have ideally had three uses, custodial, coercive and punitive, it has become the ultimate embodiment of discipline in the modern age (Morgan Leibling, 2007). In the June quarter 2016, the average daily number of full-time prisoners in Australia was 38,685. This was an increase of 2% (689 prisoners) from the March quarter 2016 and 8% (2,736 prisoners) from the June quarter 2015 (ABS 2016). During the 18nth century, the punishment of criminals consisted of limited time in prison and a severeRead MoreHistory And Curren t Dynamic Of Sandstone3370 Words   |  14 Pages Sandstone Federal Correctional Institution in Sandstone, Minnesota has housed many an inmate including the actor Tim Allen (Rodriguez) and it ranks 40 of 50 on arrestrecords.com’s 50 most comfortable prions in the world. A well-maintained lawns leads to well-kept cells, where nonviolent offenders are kept occupied with leather making and stained glass creation. Some inmates may consider this a little boring, but anything is better than being assaulted. (Records) This paper will discuss the historyRead MoreThe Ethical Dilemma of Playing Both a Therapeutic and a Forensic Role: the Difference3154 Words   |  13 PagesApril 20, 2013 Abstract There are specific differences between forensic psychologists and counseling psychologists/therapists. Not just the obvious differences such as the forensic psychologist being retained by the courts, prosecution, or defense, and the counseling psychologist performing therapeutic treatments and sessions to help the client/patient heal, but other ethical differences that enable the forensic psychologist to disclose his/her finds to the entity that has retained him/her to assessRead MoreImportant Law Enforcement Facts19721 Words   |  79 Pagesits toll. Since the first recorded police death in 1792, there have been more that 16,500 law enforcement| |officers killed in the line of duty. | |   | |A total of 1,658 law enforcement officers died in the line of duty during the last 10 years, an average of one death every 53 Read MoreA Study on the Effectivity of the Philippine Prison System10770 Words   |  44 PagesTHE EFFECTIVITY OF THE PHILIPPINE PRISON SYSTEM ABELARDO ELEANDRO B. ALB IS, JR. F. 11ADRONA ALICE P. 11ARINO LEONIDES S. RESPICIO To the builders of this nightmare Though you may never get to read these words I pity you; For the cruelty of your minds have designed the bel!; If mens buildings are a reflection of what they are, this one portraits tbe ugliness of all humanity. If you only had some compassion! -grafitti written 011 the wall of American State Prison I. INTROD UCTION A system is saidRead MorePsych3626 Words   |  15 PagesAP Psychology, Mr. Kujawa Analysis Writing--Stanford Prison Experiment 13 minutes--www.youtube.com/watch?v=sZwfNs1pqG0 29 minutes--www.youtube.com/watch?v=760lwYmpXbchttp 01. Consider the psychological consequences of stripping, delousing, and shaving the heads of prisoners or members of the military. What transformations take place when people go through this experience? 02. What are the effects of living in an environment with no clocks, no view of the outside world, and minimal sensory stimulationRead MoreAnalysis of the Movie Analyze This1933 Words   |  8 Pageswrite an ethics paper analyzing the movie Analyze This from an ethical perspective in a social science setting. It will be answered from the perspective of a psychological and counseling professional who has to balance off the real and potential conflicts at individual, professional and societal levels as portrayed in the film. As such, we will identify specific laws and ethics codes that have been violated. The author will discuss the case as if they are consulting with or supervising Ben SobelRead MorePoe V. Leonard11106 Words   |  45 Pagesat the CSP Training Academy (police academ y). Captain  Leonard, who had just assumed command of the CSP Bureau of Selections and Training,[1]  supervised this ongoing project along with Dr. Martin Anderson (Dr. Anderson), the Chief Personnel Psychologist for the State of Connecticut. A particular focus of this project was the development  127*127  of several testing videos, designed to screen out those trooper candidates with poor observational and communicative skills. In essence, trooper candidates

Wednesday, May 6, 2020

George Miller s Mad Max Franchise - 981 Words

Mad Max: Road Fury has been consider one of the best movies of the summer. It is the fourth installation in George Miller’s Mad Max franchise. The most interesting thing about this release, however, is that although it is the fourth movie of the series, it come almost thirty years after the release of the last movie in the franchise. The development, financing, and eventual production of Fury Road is incredibly interesting because although almost everything went wrong, it still became a successful movie, both critically and in the box office. A decade after the release of the third installment of the Mad Max franchise, Beyond the Thunderdome, Warner Bros. began to develop a Mad Max TV show. However, at the time, the 90s, a TV show that violent would never have been aired, and as such, they began to focus on a fourth Mad Max movie, set for the late 90s. (Meslow) In 2001, 9/11 derailed the movie for financial reasons. In Miller’s own words, â€Å"‘Everything closed down, shipping closed down, insurance closed down and most of all the American dollar collapsed by about 25% within a few weeks.† Additionally, the studio decided that such bleak times called for happier movies, because of this, Miller decided to work on Happy Feet instead. (Bravin) By 2003, the Mad Max movie was set to begin filming in Namibia. However, the location was determined to be a security risk, causing it to be delayed once again. By 2006, Mel Gibson began to distance himself from the movie, thinking that itShow MoreRelatedMad Max Fury Road : Film Directed By George Miller And Stars Tom Hardy1024 Words   |  5 Pagesworld of Mad Max Fury Road; a film directed by George Miller and stars Tom Hardy as the titular Max and Charlize Theron as the imposing Furiosa. The film was released on May 15th 2015 and opened to rave reviews from various sources (Rotten Tomatoes). Brian Tallerico of RogerEbert.com states that, â€Å"[the movie] vibrates with the energy of a veteran filmmaker working at the top of his game (RogerEbert.com)†. Of all the elements, the setting elevates the movie to a greater level. Not only does Miller utilizeRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and sellers to distinguish theirRead MoreProject Mgmt296381 Words   |  1186 Pagestheir wives (Kevin and Dawn, Robert and Sally) and their children (Ryan, Carly, Connor and Lauren). C.F.G. â€Å"We must not cease from exploration and the end of all exploring will be to arrive where we begin and to know the place for the first time.† T. S. Eliot To Ann whose love and support has brought out the best in me. And, to our girls Mary, Rachel, and Tor-Tor for the joy and pride they give me. Finally, to my muse, Neil, for the faith and inspiration he instills. E.W.L Preface Since you

No Country for Old Men Free Essays

No country for old men Character analysis Theme There is a new kind of crime in the world, big money and violence on a new scale. But this new violence is only a symptom of the loss of the old values. Sheriff Bell embodies the old values; honesty, courage, loyalty and commitment to law and order. We will write a custom essay sample on No Country for Old Men or any similar topic only for you Order Now This is no country for old men because their old values don’t work in this new world Settings Bell is Sheriff of a small town called Sanderson, Texas. This rural world of good country people is invaded by a massacre of a drug deal gone badly. â€Å"This county has not had an unsolved homicide in forty-one years. Now we got nine of ’em in one week. † p. 216. Chigurh represents a new kind of violence that’s never been seen here before. Sheriff Bell spends the movie tracking both Chigurh and Llewelyn, hoping to capture Chigurh and save Llewelyn in the process. Character chosen: Sheriff Bell Sheriff Bell is the central character. Bell is an aging country sheriff who during his long career as a lawman always has tried to do his job with honesty and commitment. In the first-person sections of the book, he reflects on his life and expresses his feelings and beliefs about the present time in the U. S. In the monologues, the laments he makes about his own inability to cope with the present, he generalizes into statements about the whole country. The country has degenerated. It is no country for old men, not only in the sense of age, but for the men of the old values. As he tells a reporter: â€Å"It starts when you begin to overlook bad manners. Any time you quit hearing Sir and Mam the end is pretty much in sight. † p. 304. What Bell expresses in his monologues is enacted in the story narrated in the 18 sections: He is defeated. All of his efforts to save Moss and his wife Carla Jean from the Mexicans and Chigurh fail and ends up by resigning as Sheriff. As we follow Sheriff Bell, we see a growing fatigue and the violence he follows begins to weigh on him. And the root of the problem is that Bell can’t understand all the violence that he is witnessing. The evil he finds in others, is inexplicable and incomprehensible. We also see him walking away, claiming that he is too old for this job and the World morally speaking, is something that makes no sense for him anymore. We also see that Sheriff wasn’t prepared for this change and this â€Å"new violence† as he described in an exchange between him and his uncle after his retirement; â€Å"Some of the old-time sheriffs never even wore a gun. A lot of folks find that hard to believe. Jim Scarborough never carried one. That the younger Jim. Gaston Boykins wouldn’t wear one. Up in Comanche County. † Also shows in:† Can’t help but wonder how they would’ve operated these times. † As we can see Bell, after he describe that the old time was peaceable, morally and comprehensible, can’t make sense of the evil he is encountering. How to cite No Country for Old Men, Essay examples

International Social Innovation Research

Question: Discuss about the International Social Innovation Research. Answer: Introduction: Australia, like every nation, faces problems like pollution, poverty and lack of access to interior areas resulting in unhealthy conditions, malnutrition and diseases among the lower class which even lead to death. Social organizations reach out to these people and provide them with medical aid and health education. Australian Health Project is one such organization operating on a business model (Ridley and Bull 2015). I learnt that Australian Health Project is an organization envisioned to supply the under privileged people with health facilities and education. I also learnt that the project is about a regular medical centre run by experienced doctors which strives to improve the lives of the people and is approved by Australian Medical Association (Australian Medical Association 2017). It would initially begin its journey in Australia and then reach out to people in Cambodia, Kenya and Cambodia. It will be financed, marketed and operated following a business model by the same name. A social enterprise has a great positive impact on the people, especially who cannot accede to health facilities either due of financial reasons or due to remoteness of their locations. The people in need will be able to get crucial medical aid and save their lives. It will also create employment opportunities and value. However, I can also opine that such a nonprofit organization encounters the three challenges of financing, attracting the personnel who are the driving strength for it and a marketing strategy while providing health care services in its infancy. Australian Health Project will require steady flow of funds to operate which is a challenge for an entrepreneurial venture striving to help the poor. It can be opined that the Australian Health Project can approach Social Enterprise Development and Investment Funds (SEDIF) set up by the Australian Government to help the social enterprises financially to expand their business (enquiries 2017). Another organization it can approach is the Obamas Affordable Care Act (Blumenthal Abrams and Nuzum 2015). It will segment based on financial capability and location. It can charge the financially rich people for its services and use the revenue to serve the poor at a nominal price. The people living in the interior areas will have to pay more than the people living in cities. The organization will also accept donations and hold fund raising campaigns to thrive. An organization stands tall on the skills and endeavor of its employees. A new organization finds it difficult to get experienced personnel due to its limited financial resources. Australian Health Project, according to me should ask for voluntary services of the doctors during its initial days and then go on to maintain its own team of doctors as it grows bigger. Promotion plays a key role in the growth and sustenance of an organization like Australian Health Project. It will not only be aimed at attracting customers but also to create an effective supply chain to obtain medicines, oxygen and transportation services. A combination of digital, audio visual and print advertisement initially on local level will enable the organization to penetrate even remote areas (Arvidson and Lyon 2014). Its helpline can also be customized to promote its services along with an option to donate voluntarily. After achieving steady growth, the organization can opt for more expensive and extensive promotion strategies like celebrity endorsements. There are various types of social enterprises that run on different models and strategies. One such model is the Low Income Client model covering manufacturing, sales and distribution, financial strategy and viability, social impact and market development and exit strategy. A second type of social enterprise is Non Profit with related business model which accepts grants and donation to manufacture goods which it sells to earn revenue. The Social Purpose Business model seeks to achieve social and environmental betterment. Profit, though secondary is required to achieve its primary service goals (Defourny and Nyssens 2015). The future of Australian Health Project is bright though it has to face initial challenges. Such an organization strives to grow to make changes to the lives of the underprivileged. It can also spread to other countries in the future to reach to the poor and sick living across the borders. It can be concluded that social organizations play a very important role in the society by helping the people. They provide aid and education to the people to prevent fatalities, thus saving lives. Business models have been developed which can be adopted by these organization to ensure sustenance and growth. References: Arvidson, M. and Lyon, F., 2014. Social impact measurement and non-profit organisations: Compliance, resistance, and promotion.VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations,25(4), pp.869-886. Australian Medical Association. (2017). Australian Medical Association. [online] Available at: https://ama.com.au/ [Accessed 19 Jan. 2017]. Blumenthal, D., Abrams, M. and Nuzum, R., 2015. The affordable care act at 5 years. Defourny, J. and Nyssens, M., 2015, September. Social enterprise models in a worldwide comparative perspective. InKeynote to 7th International Social Innovation Research Conference, York University, 8th Sept, ISIRC. enquiries, G. (2017). Social Enterprise Development and Investment Funds. [online] Department of Employment. Available at: https://www.employment.gov.au/social-enterprise-development-and-investment-funds [Accessed 16 Jan. 2017]. Ridley-Duff, R. and Bull, M., 2015.Understanding social enterprise: Theory and practice. Sag

Monday, May 4, 2020

Analysis Marketing Plays of Nike and Adidas †MyAssignmenthelp.com

Question: Discuss about the Marketing Plays of Nike and Adidas. Answer: Introduction Marketing plays a vital role in every organisation as it has the potential to create an impact on the profitability of the business. Marketing helps in building a link or relationship between the organisation and customers. It is crucial for a business to use marketing function for attracting customers towards the business, developing loyalty among the customers and retaining customers. Organisations need to utilise marketing function in an effective manner for gaining a competitive advantage over its competitors in the market. This assignment is based on the analysis of the effectiveness of the marketing functions of two companies which have acted as a competitive advantage for the company. This assignment will discuss the case study of Nike and Adidas for analysing the role played by marketing function in contributing towards growth and success of the business. Evidence will be provided for explaining the importance of marketing function for both the companies.Marketing strategies adopted by both the companies will be discussed. Case study of Nike: Strategic marketing plan of Nike Nike is a public company operating in the Apparel, Accessories and Sports equipment industry. It was founded by Bill Bowerman and Phil Knight in the year 1964 (Nike, 2017). Nike is among the top brands in the world which have utilised its marketing strategies in an effective manner. Nike is focusing on innovations and discoveries for providing better quality products and experience to its customers. It has used a slogan Just Do It for its marketing campaigns so to place its focus on fitness, sportsmanship, and competition (Ros, 2011). Another aspect of the marketing strategy of Nike which has contributed towards its success is the use of e-commerce websites for offering products to the customers through online mode. Its e-commerce website was launched in 1999 which has enhanced the performance of Nike. For spreading awareness among the customers it has entered into contracts with celebrities along with the use of mass media (Ahmed, 2016). Case study of Adidas: Adidas: Sprinting Ahead of Nike Adidas is operating in the Apparel, accessories and sportswear industry and offering its wide range of products all around the globe. It was founded by Adolf Dassler in the year 1924. It stands at the 2nd place when it comes to the largest sportswear manufacturer in the world and largest sportswear manufacturer in Europe (Adidas, 2017). Several strategies have been used by Adidas for the promotion of the products. Big sporting events have been targeted by Adidas for the marketing of the products and it focuses on the acquisition of the official sponsorship rights of the sporting events such as FIFA cup, Olympic Games, and Eurocup. Adidas has produced shoe and phone scheme with the cooperation of Samsung. Samsung and Adidas have launched a phone which works well with the Adidas shoes. For the marketing of its products, it has targeted emerging market of China. Another strategy adopted by Adidas was differentiation strategy by using innovations so as to differentiate its products from the competitors (Dogiamis Vijayashanker, 2009). Marketing success evidence Distribution of the products of Nike is done on a different level basis which has helped in generating satisfaction and loyalty among the customers. Nike is offering high premium products to certain distributors only so as to enhance the sale of high premium products. Nike has placed its focus on producing high-quality products so that its customers are less worried about the price. This aspect has helped Nike in setting higher prices for the products in comparison to its competitors. The focus of Nike is on the athlete group who enjoys sports goods of high quality.Net sales of Nike have increased in the year 2015 in comparison to the year 2013 and 2014. In 2015, Net sales of Nike were$ 31.34 Billion and in 2013, it was $ 25.3Billion and in 2014, it was $ 27.8Billion (Ros, 2011). Nike has gained a competitive advantage due to various aspects and these aspects include technology used by Nike, research and development strengths, economies of scale, the manufacturing cost of the product s and patents. Nike has used effective distribution channel and promotional activities include newspaper advertising, commercials, billboards, and celebrities. This has acted as the strength of Nike which contributed towards the success of the marketing plan of Nike (Mahdi, et. al., 2015). On the other hand, Adidas has focused on the marketing function more rather than on the production as it has outsourced its production function. For the marketing of its products, it has entered into a partnership with the music channels, rock shows, and sporting events. Few parameters have been considered by Adidas for the marketing of its products and these parameters include performance, price, style, comfort, durability, and brand. The multi-brand approach has provided an opportunity to hold a large market share (Ali, et. al., 2017). It has acquired Reebok which has helped in reducing the cost and optimum utilisation of the cost. Broader distribution strategy has been adopted by Adidas which has enhanced the process of close monitoring and enhancing the in-store experience of the products. Most important aspects which have contributed towards the success of Adidas include technological advancements and targeted marketing promotion strategy. Expansion of the distribution system an d use of community connect programs and social media programs have provided a competitive advantage to Adidas. It's multi-brand portfolio and differentiated positioning has provided a competitive advantage. Regular customer feedback strategy has been adopted by Adidas which has helped it in dealing with the competition in a better manner as well as generated customer involvement and customer loyalty (Dogiamis Vijayashanker, 2009). Analysis and explanation BCG Matrix has been applied for the analysis of the effectiveness of the marketing strategies of both the companies. Nike has been placed in the cash cows category on the BCG matrix. Nike holds a fairly stable market share which has placed it in the category of BCG matrix. Nike has benefited from the economies of scale and is using outsourcing strategies for reducing the cost involved in the manufacturing of the products. The focus on the marketing strategies of Nike is diversification of the market share and providing quality products. Nike is providing high-quality products to its customers and due to the high-quality products; its customers are ready to pay the higher cost. Nike has ensured high-quality products which have enabled it to charge a higher price for its products. The value based pricing strategy has been adopted by Nike. Nike is focusing on the expansion of the distribution channels at the global level so as to make the products available to the customers (Efrimidi, 2015). Technology has been used by Nike for enhancing the quality of the products offered as Nike has entered into col laboration with the companies based on technology. For example, Nike has entered into collaboration with Apple. Sensors have been placed inside the shoes of Nike so that users can connect their iPod with the Nike shoes. For providing a better experience to the customers, it has launched a sub brand named as NikeiD. NikeiD allows the customers to customise the footwear according to their want (Deng, 2009). Adidas group is having four brands which fall in the different category of the BCG matrix. Adidas and Reebok are falling in the star category as both these brands hold a strong market share but it is facing tough competition which is prevailing in the industry. Rockport and Taylor are falling in the question mark category as they hold low market share but these brands of Adidas group have good potential (Ali, et. al., 2017). It has made an analysis of the response of the customers which has made it distribution strategy more successful. For increasing the sales, Adidas has focused on the expansion of the distribution system by using co-brand stores and exclusive stores. It has used community connect programs and social media programs which have contributed towards its success. Constant improvements are made in the products lines for promoting the products. Its multi-brand portfolio has helped in covering the sports and consumer segments which have inspired people (Lagnese, 2017). Cus tomers hold high bargaining power which is a concern for Adidas and availability of the counterfeit products has affected its market share. Changing lifestyle has provided an opportunity for the growth of the sportswear industry. The majority of the customers of Adidas belong from the upper and upper-middle class group. Adidas has analysed that it has to change strategies adopted as mass marketing and mass production strategies are not sufficient for serving the purpose (Alsbiei, 2015). Conclusion This assignment has discussed the marketing strategies adopted by Nike and Adidas which have helped these companies in coping with the increasing competition. The discussion has been made regarding the role of marketing in contributing to the growth and success of the business. Nike and Adidas are performing well and are using various marketing strategies for the purpose of attainment of the objectives set. Nike is facing tough competition and for coping with this increasing competition, various marketing strategies have been applied by Nike. It has adopted different distribution channels for offering its products to the customers with different income level. Nike has used e-commerce websites for attracting the customers and providing better services to the customers. Adidas has adopted a strategy which is to sponsor the famous athlete teams of the soccer industry, basketball teams, and football teams. All these strategies adopted by Adidas have provided competitive advantage to Adid as over the others in the industry. References Adidas, 2017, History, Adidas. Accessed on: 03 August 2017. Retrieved from: https://www.adidas-group.com/en/group/history/. Ahmed, R. R., 2016, Strategic Marketing Plan of Nike, Research gate. Ali, M., Din, N. 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